“Hiring an ‘affordable’ copywriter is the most costly copywriting mistake, and you’ve probably already made it.

The $50/hr copywriters are learning on the job at your expense, the $250/hr copywriters are bringing years of experience and insights to your project.

They’re going to cost you money, but in fact they’ll be far more affordable than those ‘affordable’ copywriters you were considering. 

The second most costly copywriting mistake is thinking web-first.

That is, you hire a general copywriter or a web copywriter when, to bring in the dough, you actually need an email copywriter. 

Don’t hire someone to rewrite your home page; hire an email copywriter to plan, plot and write your drip campaigns, your on-boarding emails and your campaign emails.

Better emails make more money for you. 

It’s fairly common knowledge that you should focus on the benefits of your product instead of the features. 

“They fall into the trap of features vs. benefits. They see the product from a standpoint of what it does vs. what it does for the customer. 

For example, the famous drill examples. People don’t buy a drill to have a drill. They buy a drill because they need a 3/4 inch hole. That’s the benefit.” 

Jeffery Brown has created a Household Brand and Made six figures Teaching Small business Owners, Marketing, and Business

Development.

How to turn a small business into a company that has an impact on the community. He is in the Technology, Marketing, and Information Business as well as The Real Estate Industry, where he has taken his Life Story and Inspired entrepreneurs to turn their dreams into a reality.

Jeffery has created a movement called Market for Yourself. He believes people all around the world are struggling to follow their vision, their calling, and their gift because they just don't feel like they know enough. He has devoted his life to transformation, turning real people into entrepreneurs, and helping others share their true message with the world.